Sheldon Gray

Sugar Grove, IL. 60554 · (847) 612-8947 · sheldon.t.gray@gmail.com

Accomplished senior professional with a proven track record in the digital marketing industry. Proficient in Digital Engagement, Client Relations, UX/UI, and Web Development, complemented by robust analytical skills and a strong technical acumen.Accomplished senior professional with a proven track record in the digital marketing industry. Proficient in Digital Engagement, Client Relations, UX/UI, and Web Development, complemented by robust analytical skills and a strong technical acumen.

Experience

Senior Director of Digital

University of Chicago Booth School of Business, Chicago, IL.

Presently responsible for overseeing the University of Chicago Booth School of Business's digital landscape, which encompasses websites, email systems, analytics, social media platforms, and search functionalities. I am dedicated to implementing digital best practices and staying abreast of the latest industry standards to enhance the University's online presence (www.chicagobooth.edu).

Progressive roles at Booth include:
Digital Director, Marketing (July 2015-July 2019)
Sr. Associate Director of Interactive (September 2013-July 2015)
Associate Director of Interactive (Aug 2012 - Sep 2013)
Sr. Front End Web Developer (March 2012-August 2012)

Key Focus Areas

  • Executed the incorporation of source code tracking attribution for Marketing and PPC campaigns, enabling more thorough analysis within Adobe and Google Analytics
  • Offer collaborative leadership to a team comprising over 12 highly skilled team members, overseeing digital strategy, engagement, web development, search optimization, social media, UX, and analytics.
  • Spearheaded successful initiatives prioritizing the implementation of GDPR standards across various web systems while improving WCAG scores to meet or surpass the mandated standards.
  • Orchestrated multiple pivotal relaunch endeavors for the University, including the redesign of the main website, rebranding of the intranet, and enhancements to the email platform, among others.
March 2012 - Present

Lead Application Developer

Kelmscott Communications, Inc. Aurora, IL.

As the lead web developer at Kelmscott Communications, Inc., an agency specializing in dynamic multi-channel marketing campaign solutions, I managed a team of skilled individuals, including both seasoned professionals and entry-level developers. The primary focus of the role was executing captivating, Higher Education database-driven personalized digital marketing campaigns for lead generation.

Key Focus Areas

  • Utilized expertise in HTML, CSS, and JavaScript to craft tailored, high-impact campaign microsites catering to diverse industries such as Healthcare, Education, and Manufacturing, among others.
  • Generated and meticulously analyzed website usage and email data, employing insights to shape future campaigns and enhance return on investment (ROI).
  • Successfully developed and deployed well over 100 dynamic web marketing microsites, elevating brand visibility and driving lead generation for clients.
January 2008 - March 2012

Webmaster

Zebra Technologies, Vernon Hills, IL.

As the webmaster at Zebra Technologies, a leader in Radio Frequency Identification solutions, my role involved the upkeep and evolution of the online web presence of zebra.com. Additionally, I spearheaded the planning and execution of several robust portals catering to clients, end-users, and customers for Zebra Marketing.

Key Focus Areas

  • Executed tailor-made marketing landing pages to boost awareness and foster lead generation, promoting the range of services Zebra offers.
  • Engaged in collaborative efforts with various business units and development teams to brainstorm ideas, analyze, and resolve usability issues such as website performance. This led to a more enhanced user experience where needed, resulting in user satisfaction.
  • Facilitated analytic reporting using Oracle to efficiently organize data and produce comprehensive, actionable email performance reports.
March 2007 - December 2007

Application Developer

Keane, Inc. Chicago, IL.

As the application developer at Keane, Inc., a firm renowned for delivering cutting-edge web solutions (now known as Accenture), my responsibilities included constructing and upkeeping new applications, refining existing modules, and offering support to Keane's client users associated with one of the nation's largest kidney dialysis firms located in Nashville, Tennessee.

Key Focus Areas

  • Offered timely and responsive customer support and ensured quality assurance by adeptly addressing issues and inquiries, thus preventing escalations and service complaints.
  • Utilized technology-driven solutions, including email and SQL, to professionally service customers across diverse dialysis clinics.
November 2006 - March 2007

Webmaster / Coordinator of Graphic Design

School District 129
 

Webmaster

School District 212, Evanston Township
 

Webmaster

Leo Burnett Technology Group
 

Education

DePaul University

Masters of Science
Human Computer Interaction
 

Columbia College

Bachelors of Fine Arts
Emphasis in Computer Animation / Digital Media Technology
 

Skills

Programming Languages & Tools

HTML, CSS, JavaScript/JQuery, ASP.NET (C#), MVC, SQL, XSLT

Sitecore, Google Analytics, Adobe Analytics, Slate (Technolutions), Cvent, Marketo, CrazyEgg, Adobe Creative Suite, Visual Studio

Additional Skills

Accessibility and Compliance Standards (WCAG, GDPR, CASL)

Collaborative Leadership

Marketing Analytics

Search Engine Optimization

User Experience

Web Programming

Interests

Apart from being immersed in digital thinking, I enjoy spending quality time with my family and "escaping my mind" in sci-fi movies, particularly superhero movies. While my allegiance lies with DC Comics, I must acknowledge Marvel's remarkable achievements over the past decade.

While originally from Chicago (die-hard Cubs fan), I now call the Western Suburbs home. During the summer months in Chicagoland, I enjoy outdoor activities such as biking, walking, and basketball. When the harsh winters confine me indoors, you'll likely find me binge-watching Netflix, passionately cheering for the Bears, Bulls, and Cubs, and constantly working to stay abreast of the latest digital trends.

In a future version of myself, I aspire to rekindle my passion for painting by picking up a brush and canvas again, immersing myself in the relaxing realm of creativity and innovation.

Certifications

  • Digital Marketing and Integrated Communications, University of Chicago Graham School
  • Sitecore, The Revere Group